Recommended ritual
Dry skin
Tightness, flaking, a lack of comfort.
We rebuild the barrier, hold water in the skin and give you comfort back. Judged at 28 days.
One product from the ritual cannot be added right now.
Morning ritual
Step 1
Cleansing
A sulfate-free cleanser at pH 5.5, once a day, in the evening. Lukewarm water is enough in the morning: dry skin loses lipids at every wash. We do not have a facial cleanser in the catalogue yet.
Step 2
Treatment
Booster hidratare HYDRA+Apply the booster to skin that is still damp, within the first minute after washing. Humectants need water in order to bind it.
55 leiView the productStep 3
Hydration
Cremă activ hidratantăThe day cream seals in the water the booster brought. Without it, the hydration evaporates within two hours and takes the skin water with it.
95 leiStep 4
Protection
SPF 30 or higher, every morning, winter and through glass included. We do not have an SPF product in the catalogue yet: choose one that does not dry the skin.
Apply to clean skin in thin layers. Daylight protection is the step with the largest proven effect — cloudy days included.
Essential, then complete
You can start with the essentials
The same recommendation, split in two. Add one product, one stage, or the whole routine — in the order we would apply them.
The essential routine
The base products. Without them, nothing that follows has anything to work on.

Step 1 · Morning
Cremă activ hidratantăThe day cream seals in the water the booster brought. Without it, the hydration evaporates within two hours and takes the skin water with it.
95 lei
Step 2 · Evening
Cremă intens hidratantă antiridThe rich texture works overnight, when water loss through the epidermis is at its highest. A generous layer, down to the jawline.
155 lei
Judge the result at 28 days, before you add anything.
The full recommended routine
The treatments that accelerate. Added one every two weeks, not all at once.

Step 1 · Morning
Booster hidratare HYDRA+Apply the booster to skin that is still damp, within the first minute after washing. Humectants need water in order to bind it.
55 leiView the product
Step 2 · Evening
Booster multifuncțional DUO-HYALURONAt night, hyaluronic acid at two molecular weights: one fills the surface, the other holds water deeper. On damp skin again.
85 lei
One product from the ritual cannot be added right now.
Introduced in the order above, two weeks apart.
You can start with the essentials. The rest stays here, for when you are ready.
One product from the ritual cannot be added right now.
Your needs in detail
What your skin is asking for, in priority order.
The remaining needs are in balance — they do not need a separate step now.
- Hydration92 out of 100
- Barrier repair86 out of 100
- Soothing74 out of 100
- Even tone48 out of 100
- Sebum control18 out of 100
What this means
Dryness is a lipid problem, not a water problem. Add water without lipids and it leaves as fast as it arrived.
Tivona advice
Apply to damp skin and always finish with an occlusive. Skip the occlusive and the other steps are decoration.
The steps missing from your routine
The additions that change the most.
Deep hydration
Products that draw water in and hold it there — not just a film on top.
Barrier protection
Lipid ingredients that strengthen the barrier and slow water loss.
Soothing and comfort
Extracts that reduce tightness and irritation.
A consistent ritual, visible results. Comfort and light.
Skin needs time to adapt. Judge the result at the timeline we publish, in the same light — not in a mirror at night.
Next
The ritual is the beginning. The rest gets explained.
Beauty guideInformed beauty, conscious choices.Articles, rituals and recommendations made for you. Inspiration for the skin you want.All writing →
The ingredient libraryEvery entry, on the same gridEvery plant, butter, oil and active in the range, filed under its binomial. Choose an entry and the whole catalogue rearranges itself around it — everything we make that contains it, and why.Open the library →